The As we have a tendency to Change catalog was launched in 1996 by 3 point of entry businesswomen aged 40-50+. The catalog was Associate in Nursing outgrowth of their own age-related interest in changes which will occur at midlife—including those close perimenopause and menopause—and of various conversations theyd with ladies across America concerning the requirement for info and merchandise to assist ladies perceive and manage changes related to the traditional aging method.